"Where Style Lives" is a slogan and marketing campaign associated with West Elm, a popular home furnishings and décor retailer. This campaign is designed to capture the essence of the brand and convey its commitment to offering stylish and on-trend furniture and home accessories. Here are the key elements of the "Where Style Lives" campaign:

1. Messaging: The central message of the campaign is that West Elm is the go-to destination where customers can find a wide range of stylish and contemporary home furnishings. It emphasizes the idea that style is at the heart of the brand's identity.

2. Visuals: Visual elements in the campaign typically showcase the brand's modern and trendy furniture and home décor products. These visuals aim to inspire customers and help them envision how West Elm's products can enhance their living spaces.

3. Product Variety: West Elm is known for offering a diverse selection of furniture, lighting, rugs, bedding, and other home accessories. The campaign highlights the breadth and depth of the product offerings available to customers.

4. Contemporary Design: West Elm often collaborates with designers and artists to create unique and contemporary pieces. The campaign did feature designer collaborations and limited-edition collections.

5. Sustainability: Sustainability and eco-friendly practices are important aspects of West Elm's brand. The campaign did communicate the brand's commitment to using sustainable materials and responsible sourcing.

6. Inspiration: "Where Style Lives" aims to inspire customers by showcasing different interior design styles, room makeovers, and creative ways to use West Elm products in home décor.

7. Digital Presence: In addition to traditional advertising, the campaign extends to West Elm's digital platforms, including its website and social media channels. Online resources, such as design tips and room planning tools, did be promoted.

8. Customer Engagement: West Elm often engages with its customers through events, workshops, and design consultations. The campaign did encourage customers to participate in these activities to enhance their style and design knowledge.

9. Quality and Craftsmanship: West Elm places a strong emphasis on the quality and craftsmanship of its products. The campaign did highlight the brand's commitment to producing high-quality and durable furnishings.

10. Community: West Elm has a community-focused approach, supporting local artisans and makers. The campaign did showcase products made by local craftsmen and artisans.

Overall, "Where Style Lives" is a campaign that reinforces West Elm's identity as a source for contemporary and stylish home furnishings and encourages customers to explore the brand's offerings for their own homes. Keep in mind that campaign details and messages did have evolved , so it's advisable to visit West Elm's official website or review their recent marketing materials for the most current information.